There is a very high crap/legitimacy ratio when it comes to social media marketing. Countless gurus, bloggers and authors claim that social media is the biggest thing since Gutenberg’s press. Sure social media is a big deal, but what does that mean for business owners?
The Center for Marketing Research at the University of Massachusetts Dartmouth reported that 82% of Twitter users had used the tool successfully. The problem with reports like these is they never mention how to use Twitter successfully. It is extremely difficult to give good general advice on how to use Twitter effectively because every business is different. Generic advice comes off as obvious and specific advice isn’t relevant to other business models or personalities. The best way to understand how to use social media effectively is to take a look at people doing it well and take notes.
One noteworthy person who is utilizing Twitter effectively as a marketing tool is Mari (like safari) Luangrath (@foiledcupcakes and @thatgirlmari). Mari owns Foiled Cupcakes, a Chicago cupcake company.
How does she do it? The answer is buried within her more than 13,300 tweets:
She tweets…a lot (40 times a day sometimes). She networks. She isn’t arrogant. She isn’t self-indulgent. She isn’t overly promotional. She isn’t afraid to say hello. She thanks people. She is smart. She tweets about events. She has a sense of humor. She introduces people. She is nice. She congratulates people. She asks questions. She actually reads other people’s tweets. She is creative. She responds to people. She cares about people. She is helpful. She has interesting things to say. She uses twitter to meet real live people.
I could go on but you get the idea. Mari’s tweet stream is chock-full of good ideas and is a great example on how to run a successful social media marketing campaign.
Post a comment.