TripAdvisor Tripped up on Fake Reviews
How many of TripAdvisor.com’s reviews are fake? It’s hard to say, but there is enough monkey business going on that TripAdvisor feels compelled to slap a warning label on selected reviews.
Building a Travel Brand Online
Building a brand online shares a lot of commonalities with building a brand in the traditional sense, but there are important considerations to make.
Travel Website Credibility
Credibility goes a long way to making a sales in any business. This is especially true of travel websites. But what do people look for? Here is what the fine folks at Stanford have found.
Email Marketing For Travel and Tourism
In the online marketer’s quest for the latest technology or innovation, a very basic tactic is overlooked. Done the right way, an email campaign can produce an impressive ROI and provide long term benefits.
New York Times Travel Show - 2009
A few of us from Rand Media Group attended the 2009 New York Times travel show this year. We talked to a number of exhibitors and found a somewhat optimistic crowd despite the tepid travel economy. It was interesting to learn what people were doing (or not doing) online.
