Does Twitter follower count matter?
Admit it. You want more followers. Having a lot of followers is sure to impress your Grandparents. But beyond that, follower count may not matter much.
Marketing and Branding Presentation
Our President, Ryan Evans, recently gave a presentation on Marketing and Branding in an Era of New Media. We have uploaded the presentation for your viewing pleasure.
Social Networking Platforms Compete with Search
Beyond its brand building, link building and CRM capacities, social networks have become an important vehicle for getting your brand discovered.
Foursquare Yelps over Check-in Feature Knockoff
Foursqure co-founder Dennis Crowley wasn’t too happy with the rather blatant ripoff by Yelp of its check-in feature. Yelp vs. Foursquare could be an interesting battle over local online advertising dollars.
Effective Social Media Marketing
Surely you’ve heard that social media marketing is a mind-blowing, revolutionary game-changer. But what on earth does that mean? Take a look at one business owner who is actually using Twitter successfully.
Just What is Merchant Circle?
Is merchant circle a useful site for consumers or an advertising channel for businesses? It turns out it’s neither.
Brands in Public Smells Like Merchant Circle
Seth Godin’s newest venture “Brands in Public” is leaving a lot of people wondering if that bald head of his has been exposed to too much sun.
The Cost of Free Online Marketing
FREE. FREE. FREE. That seems to be all you hear about when it comes to the internet. Are people getting free marketing online? We don’t want to spoil the ending, but the answer is no.
TripAdvisor Tripped up on Fake Reviews
How many of TripAdvisor.com’s reviews are fake? It’s hard to say, but there is enough monkey business going on that TripAdvisor feels compelled to slap a warning label on selected reviews.
Social Media is Having an Impact on Business
The explosion of social media has been nothing short of amazing. Facebook has 200 million users and growing and Twitter is in the news all the time. But what does social media mean for business?
