I can’t decide if Miracle Whip’s “We Will Not Tone it Down” campaign is the stupidest or most brilliant Gen Y ad campaign ever.
Read More: We Will Not Tone it Down Ad Campaign: Stupid or Krafty?
Do you want to know with 100% certainty if your marketing technique will work BEFORE you do it? Well so do I so when you figure that out please let me know. Until then, there are a few things to keep in mind no matter what marketing endeavor you are taking.
Pay Per Click (PPC) will likely weather any economic downturn very well. PPC has built in accountability and flexibility. Advertisers may cut back on general branding efforts, but PPC should hold up.
Read More: Pay Per Click Reigns Supreme in Tough Economic Times
