Instead of coming up with innovative ways to survive, the magazine industry has rolled out a $90 million ad campaign touting “The Power of Print.”
Read More: The Power of Print Ad Campaign: A Cuckoo Bird in the Coal Mine
Beyond its brand building, link building and CRM capacities, social networks have become an important vehicle for getting your brand discovered.
Foursqure co-founder Dennis Crowley wasn’t too happy with the rather blatant ripoff by Yelp of its check-in feature. Yelp vs. Foursquare could be an interesting battle over local online advertising dollars.
I heard a rather silly debate on NPR about whether the evolution of media was a good thing or not. It was called “Good Riddance to Old Media.”
