Does Twitter follower count matter?
Admit it. You want more followers. Having a lot of followers is sure to impress your Grandparents. But beyond that, follower count may not matter much.
Why we hate self-proclaimed marketing gurus
Did you know that 98% of people have a strong disdain for self-proclaimed marketing gurus? Find out why.
Marketing and Branding Presentation
Our President, Ryan Evans, recently gave a presentation on Marketing and Branding in an Era of New Media. We have uploaded the presentation for your viewing pleasure.
The Power of Print Ad Campaign: A Cuckoo Bird in the Coal Mine
Instead of coming up with innovative ways to survive, the magazine industry has rolled out a $90 million ad campaign touting “The Power of Print.”
Read More: The Power of Print Ad Campaign: A Cuckoo Bird in the Coal Mine
Why Certain Content Goes Viral
A few fancy pants academics got together and took a crack at understanding why certain content goes viral. They did a good job, but they missed something.
Smartphone Market Set to Grow
Smartphone penetration is estimated to reach 50% of the market by the middle of 2011, and a quick glance at the cell phone market reveals quality, choice and affordability among devices are on the rise.
Social Networking Platforms Compete with Search
Beyond its brand building, link building and CRM capacities, social networks have become an important vehicle for getting your brand discovered.
Foursquare Yelps over Check-in Feature Knockoff
Foursqure co-founder Dennis Crowley wasn’t too happy with the rather blatant ripoff by Yelp of its check-in feature. Yelp vs. Foursquare could be an interesting battle over local online advertising dollars.
Trust Marketing
Advertise. Market. Spam. Promote. Sell. Messaging. Script. Cajole. Spam. Lie. These are all words people think of when they think of marketing. It’s time to put “trust” on the list.
Effective Social Media Marketing
Surely you’ve heard that social media marketing is a mind-blowing, revolutionary game-changer. But what on earth does that mean? Take a look at one business owner who is actually using Twitter successfully.
We Will Not Tone it Down Ad Campaign: Stupid or Krafty?
I can’t decide if Miracle Whip’s “We Will Not Tone it Down” campaign is the stupidest or most brilliant Gen Y ad campaign ever.
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New Media vs Old Media
I heard a rather silly debate on NPR about whether the evolution of media was a good thing or not. It was called “Good Riddance to Old Media.”
SEO and Social Media Synergy
How can you use Social Media for SEO? Effective internet marketing techniques leverage several online platforms simultaneously to distribute content. This is a good example of how Gab Goldenberg took advantage of various social media platforms to get exposure for his article and pick up a few links for SEO.
2009 Ad Tech Speakers On Twitter
Wouldn’t it be nice to see a list of all the speakers at Ad Tech with their Twitter handles? Here is the list.
Just What is Merchant Circle?
Is merchant circle a useful site for consumers or an advertising channel for businesses? It turns out it’s neither.
Brands in Public Smells Like Merchant Circle
Seth Godin’s newest venture “Brands in Public” is leaving a lot of people wondering if that bald head of his has been exposed to too much sun.
Spamming Google in 3 Easy Steps
Admit it. You want to get to the top of Google and you really don’t want to do much work. I did just that in 15 minutes. I managed to serve up some nice Spam to Google. See the results.
Top 10 Reasons I Absolutely Despise Top 10 Lists
Is this the greatest Top 10 list of all time? There is only one way to find out.
Top 10 Ways to Manage Internet Marketing Risk
Do you want to know with 100% certainty if your marketing technique will work BEFORE you do it? Well so do I so when you figure that out please let me know. Until then, there are a few things to keep in mind no matter what marketing endeavor you are taking.
The Cost of Free Online Marketing
FREE. FREE. FREE. That seems to be all you hear about when it comes to the internet. Are people getting free marketing online? We don’t want to spoil the ending, but the answer is no.
The Folly of an Interactive Marketing Forecast
Forecasting the growth of internet marketing is a pretty crazy task to take on, but that didn’t stop Forrester Research. While the fortune telling doesn’t provide much value, the 2009 numbers do show that interactive marketing is very real.
How to Improve Quality Score in 10 Steps
Ok quick and easy it is not, but here are a few ways to improve quality score and get cheaper clicks and better positioning on Google’s sponsored search.
TripAdvisor Tripped up on Fake Reviews
How many of TripAdvisor.com’s reviews are fake? It’s hard to say, but there is enough monkey business going on that TripAdvisor feels compelled to slap a warning label on selected reviews.
The Internet: The Silver Bullet Marketing Solution?
Do you want to have your marketing message “blasted into cyberspace”? If so I suspect you are thinking about marketing on the internet in the wrong way. The web doesn’t work quite like traditional marketing channels do and before you spend a bunch of money there are several things to consider.
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The Problem with Old Business People on Twitter
If you are using Twitter or thinking about using Twitter for business purposes, take a quick look around the twittersphere. Who conducts business well and who is making themselves look pretty foolish?
Where Did the Door-to-Door Sales Guy Go?
Have we got a deal for you! I was watching a rerun of Madmen the other day, which is a show set in the 1960s. In one episode a door-to-door air conditioning salesman invited himself in to Betty Draper’s house and it got me thinking about the demise of the door-to-door salesmen.
Building a Travel Brand Online
Building a brand online shares a lot of commonalities with building a brand in the traditional sense, but there are important considerations to make.
The Future of Quality Score & Pay Per Click
Google makes money, a lot of money. Most people are familiar with Google because of their free search, but the core of their financial success is Pay Per Click advertising.
Travel Website Credibility
Credibility goes a long way to making a sales in any business. This is especially true of travel websites. But what do people look for? Here is what the fine folks at Stanford have found.
Social Media is Having an Impact on Business
The explosion of social media has been nothing short of amazing. Facebook has 200 million users and growing and Twitter is in the news all the time. But what does social media mean for business?
RMG’s Ryan Evans Chicagoland Webmaster Presentation
Ryan presents some of the trends and opportunities for online marketing in 2009 to the Chicagoland Webmasters Group. Ryan touches on the growing complexity of quality score and the importance of a well-run pay per click campaign.
Read More: RMG’s Ryan Evans Chicagoland Webmaster Presentation
Uncertainty of SEO Return on Investment
Advertising ROI
Return on Investment (ROI) is the lifeblood of any advertising effort. Even if return can’t be directly measured, getting the greatest return with the least amount of money invested is always the name of the game.
Online marketing has exploded simply because the return can be huge while the investment is relatively low. An added [...]
Email Marketing For Travel and Tourism
In the online marketer’s quest for the latest technology or innovation, a very basic tactic is overlooked. Done the right way, an email campaign can produce an impressive ROI and provide long term benefits.
New York Times Travel Show - 2009
A few of us from Rand Media Group attended the 2009 New York Times travel show this year. We talked to a number of exhibitors and found a somewhat optimistic crowd despite the tepid travel economy. It was interesting to learn what people were doing (or not doing) online.
Pay Per Click Reigns Supreme in Tough Economic Times
Pay Per Click (PPC) will likely weather any economic downturn very well. PPC has built in accountability and flexibility. Advertisers may cut back on general branding efforts, but PPC should hold up.
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Practical Online Marketing
I want to give a big thank you for Deborah Hall and everyone at the NAER conference. I had a great time presenting and really enjoyed the group. I have put together some videos of the presentation as well as a few other videos and resources that I thought would be useful. If anyone [...]
An SEO Guide to the Apocalypse
What If Google was Gone?
Anyone who thinks about online marketing knows the importance of dominating the search engines, especially google. The ironic thing about this is that building a website as if google didn’t exist is actually the best way to optimize your site for google.
So let’s assume that google disappeared. Assume for second that [...]
What is Search Engine Marketing (SEM)?
You may have heard people through around the term SEM or Search Engine Marketing a lot, but what is it? Search Engine Marketing is a fantastic way to grab new business online.
Organizing Website Content
Are you reading this? Would you have read this sentence is it was buried within a Tolstoy-length blog post? Probably not. People interact with information much differently online.
Using PHP for PPC (Pay Per Click)
There are people who love PHP and there are people who love PPC. Mixing the two can be a great combination for giving visitors a custom feel after the click.
