TripAdvisor Tripped up on Fake Reviews
How many of TripAdvisor.com’s reviews are fake? It’s hard to say, but there is enough monkey business going on that TripAdvisor feels compelled to slap a warning label on selected reviews.
The Internet: The Silver Bullet Marketing Solution?
Do you want to have your marketing message “blasted into cyberspace”? If so I suspect you are thinking about marketing on the internet in the wrong way. The web doesn’t work quite like traditional marketing channels do and before you spend a bunch of money there are several things to consider.
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The Problem with Old Business People on Twitter
If you are using Twitter or thinking about using Twitter for business purposes, take a quick look around the twittersphere. Who conducts business well and who is making themselves look pretty foolish?
Where Did the Door-to-Door Sales Guy Go?
Have we got a deal for you! I was watching a rerun of Madmen the other day, which is a show set in the 1960s. In one episode a door-to-door air conditioning salesman invited himself in to Betty Draper’s house and it got me thinking about the demise of the door-to-door salesmen.
