Ryan presents some of the trends and opportunities for online marketing in 2009 to the Chicagoland Webmasters Group. Ryan touches on the growing complexity of quality score and the importance of a well-run pay per click campaign.

Read More: RMG’s Ryan Evans Chicagoland Webmaster Presentation

Advertising ROI
Return on Investment (ROI) is the lifeblood of any advertising effort. Even if return can’t be directly measured, getting the greatest return with the least amount of money invested is always the name of the game.
Online marketing has exploded simply because the return can be huge while the investment is relatively low. An added [...]

Read More: Uncertainty of SEO Return on Investment