2009 April | Online Marketing Experts

RMG’s Ryan Evans Chicagoland Webmaster Presentation

Ryan presents some of the trends and opportunities for online marketing in 2009 to the Chicagoland Webmasters Group. Ryan touches on the growing complexity of quality score and the importance of a well-run pay per click campaign.

Uncertainty of SEO Return on Investment

Advertising ROI
Return on Investment (ROI) is the lifeblood of any advertising effort. Even if return can’t be directly measured, getting the greatest return with the least amount of money invested is always the name of the game.
Online marketing has exploded simply because the return can be huge while the investment is relatively low. An added [...]

Smartphone penetration is estimated to reach 50% of the market by the middle of 2011, and a quick glance at the cell phone market reveals quality, choice and affordability among devices are on the rise.

Beyond its brand building, link building and CRM capacities, social networks have become an important vehicle for getting your brand discovered.

Foursqure co-founder Dennis Crowley wasn’t too happy with the rather blatant ripoff by Yelp of its check-in feature. Yelp vs. Foursquare could be an interesting battle over local online advertising dollars.