Email Marketing For Travel and Tourism
In the online marketer’s quest for the latest technology or innovation, a very basic tactic is overlooked. Done the right way, an email campaign can produce an impressive ROI and provide long term benefits.
In the online marketer’s quest for the latest technology or innovation, a very basic tactic is overlooked. Done the right way, an email campaign can produce an impressive ROI and provide long term benefits.
A few of us from Rand Media Group attended the 2009 New York Times travel show this year. We talked to a number of exhibitors and found a somewhat optimistic crowd despite the tepid travel economy. It was interesting to learn what people were doing (or not doing) online.